Idle Ponderings... Passing Fancies... Lessons Learnt... Second Thoughts... Bursts of Inspiration... Thoughts in Motion...

JAY IN TRANSLATION



A BACKDOOR PASS TO
tH3 DeVioUS aND DiaBOLicAL MiND oF
a SiMpLE CoPYWritER

MAKING WAVES... WITH EVERY WORD... WITH EVERY BREATH...

End of the Line...

Posted By Unknown on/at Sunday, April 08, 2012




Ladies and Gentlemen, Friends and Fans, Foes and Critics, and everyone in-between...

I am sorry, this blog has gathered dust... I have changed, my outlooks have changed, my views have well... uh... (can I use this word)... Matured...

So, with respect to this whole recycled and refreshed outlook o' mine, I thought it's time to park my ideas else where and lay this blog to rest...

As a sort of memoir, an archive of nostalgia to look back upon...

Within a week or 3, I will update this post with info as to where my new and refreshed set of ramblings will park itself...

Until then, Good morning, Good Afternoon & Good Night...

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MICA... Towards the End...

Posted By Unknown on/at Thursday, August 26, 2010

It's been over 8 months since my last blog... The reason this time was, I was learning some stuff on advertising at MICA... Nice place, to pick up a thing or two, on life, on advertising and a lot of other things too...

So when MICA came to an end... Some of us go together and put the experience in stop-motion...





Courtsey: Sanket.A, Girish.N, Shirin.S & Me... and Vivek.U for a minor intervention...

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Blog On... The Good Things are yet to Be...

Posted By Unknown on/at Tuesday, February 02, 2010




I don't like to keep people waiting... I believe in keeping people entertained...

So apologies, since my blogs been more than 2 months past delivery date... To say I was too busy to post stuff would be a lie for sure... Laziness is a digital affliction, seemingly... Web 2.0 Suicide* would've been tempting, if it wasn't for the fact that I love to keep current and keep in touch... Though I've been making a lousy job of it...

On the life front, I have resigned from my job... Doing a PG certificate course... Things are looking up and looking great... I'll be back on the blogging front in full force in a week or two... The palmist says he see's bright things in my future... I'm not so into the palmistry scene... But I'd like to believe... Wouldn't you??? Lol...

Until then... Ciao...

*Web 2.0 Suicide is website that kills your digital presence online by rendering your facebook, twitter, orkut...etc accounts useless...

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Make Believe... Spark Something... Sony...

Posted By Unknown on/at Saturday, November 07, 2009

Sony's sparked something alright... It's unleashed the potential of online flash mobs...


So for those of you who don't know... It's a new style of advertising... They call it an online flash mob... In short it's a viral thing... A website invites people in, they give you a time and place... And voila, if it's a well executed, you have a flash mob !!!

And that's exactly what Sony Ericsson recently pulled off in partnership with Yahoo... The portal that made it possible... www.hopperinvasion.com ... Designed by Dare Consultancy with MEC the hopper invasion campaign seems to have struck a chord with the people as seen in the Satchi & Satchi's TV Campaign below from Barcelona...



The whole campaign is in tandem with Sony's rebranding with their new brand message 'make.believe' and the launch of their new phones, AINO and SATIO... The whole idea with the Spark Something campaign is that you can spark something fun anytime, anyplace...

Well at the end of the day while it is still advertising, more engaging and livelier than the usual sort, a lot of people seemed to have had fun...

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An Update... Finally...

Posted By Unknown on/at Saturday, October 10, 2009

As always it's been a while... Ola...

The creative juices has been doing rounds in the blender.... And the blender is been working nonstop for the past month... Supply shortage lead to a hang up on the blogging scene... If I could visually imagine my blog, it would look like an old shack with cobwebs, spiders and enough dust to choke a man with an asthma, a hundred times over... Achooo!!!

That apart, I'm fine... I'm living happy, the god of wealth smiled down at me last month... Got a side job and a Diwali bonus... Never had a bonus before, it was cool... It helped me meet short ends and the long ones... Lol...

On the literary front, I'm pretty much reading zilch... I'm waiting for a book though... A sequel to the Patrick Rothfuss's "Name of the Wind".... I've seen a cartload of movies... Been buried in a lot of Japanese comics (manga)... One Piece, Naruto, Bleach and the likes... They're interesting, different for a change...

On the advertising front, my stars say it's a time for a change soon... So I'm watching for those winds of change... It's easier to drift in the right winds rather than fight the currents all the time...

Signing off for now...

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Copywriting and Me... On Being Different...

Posted By Unknown on/at Saturday, September 19, 2009


On how I’ll be different from the average copywriter, well I’ll be frank… My experience will leave them pale… Pale with worry, because in comparison… I won’t have much… Not to mention overjoyed with happiness, because it may seem like I won’t catch up to their level any time soon… I doubt the latter though…

Me at work… I constantly strive to deliver copy that sings… The kind of language that easily evokes strong compelling images in the mind of even the most casual of readers… With words at my disposal, I try to conjure illusions, converse like a comrade, be joyful like the village idiot and obviously… Be a slave to the brief at hand… I believe in competing with greatness and with myself… I know I can deliver great work, but the happiness in delivering a great ad is short lived… Like what Luke Sullivan says in ‘Hey Whipple’ about getting awards… Yes, at that moment you are the undefeated king… But after a while, when the celebration is all done, the wine glasses all washed and dried, and the last of congrats has rolled in… You’ll catch yourself wondering… Can I pull it off again??? Just like a drug… Post high, the next phase is withdrawal… You need to feed the addiction... You feel the need to outdo the competition and outdo yourself with each passing attempt... That would be my challenge every single day in the world of advertising… And somewhere down the line… A long career in advertising later… Judge a Cannes or two, write a book, turn philanthropist and retire into a quiet life in the loving embrace of the god’s own country…

Me at the work place… I am the office idiot… I’m a child at heart… I don’t throw attitude, I love and admire work better than mine and I take lessons from their crafters to improve my own… They say all ad people are crazy, I wonder… Being the son of psychiatrist I must be cured or just beyond all hope of a cure… But, what I just cannot tolerate is working in an environment which see’s advertising as just a job… I love advertising… Of course, there are times when you hate it, but like in true love you always come back… On your knees, begging for more… But lack of passion in a work place is a criminal offense worthy of capital punishment… I’m a hyper-optimist, that’s why I stick to working under senior personnel… Reality checks from the top of the food chain does wonders to keep little people in line… I handle authority and crisis well… For me working time is not an issue as I’m willing to work long hours into the early hours to deliver quality work… As long as there is good food and coffee to keep me going…

I don’t know if my long and monotonous diatribe makes me any different from … I’m yet to make my bang of an entry into advertising, but my commitment… It’s the real deal.

Excerpt from my response to an ad agency on how I'd be different from their copywriters...

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Budgeting Creativity....

Posted By Unknown on/at Tuesday, August 25, 2009

It's been a while isn't it ??? Since, I had a go at my blog... But then again, finding the time to do so has run pretty scarce... Working and traveling keeps me engaged most of the time... Not to mention the lack of a laptop, but that's a problem with a solution in the works...

On the agency front, work's been piling up... Working through it one stack at a time... Been entrusted with more responsibility at the agency... I'm now an Associate Creative Director... Woohoo... Even got a business card printed from the office... Id card to follow soon...

It's tougher now, knowing you've got solid responsibility to shoulder... Now, if the ship heads off course, you know it's because you didn't pull your weight... In the early copywriter days, you just did what you were told and that was that... Now you have higher ups to answer to, budgets to worry about, deadlines and media plans to put in place, media choices to worry about... It's definitely not easier at the top!!!

Maybe I should ask for a downgrade ???

Funny thing is 'Innovation' use to be such a great word... Now I'm getting to know first hand what innovation is all about... In advertising it actually means "Sonny, we don't have much money... So work your magic with what little we can give you"... Ain't that a reality check!!!

It's a covert name for below the line advertising like direct marketing, road shows etc, etc... Bleak as it may seem it too is fun, but it is harder work... It actually involves getting up from your desk and moving about... Whew!!!

Sure there's a lot of interesting terms in advertising that I still have to explore and rediscover... But 'innovation' was a decent start...

Anyways, toodles for now... I'm seriously running out of good thoughts to put down...

On a lighter note, I haven't seen a good movie in months... Need to remedy that soon... Any suggestions ???

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