Idle Ponderings... Passing Fancies... Lessons Learnt... Second Thoughts... Bursts of Inspiration... Thoughts in Motion...

JAY IN TRANSLATION



A BACKDOOR PASS TO
tH3 DeVioUS aND DiaBOLicAL MiND oF
a SiMpLE CoPYWritER

MAKING WAVES... WITH EVERY WORD... WITH EVERY BREATH...

Posted By Joseph John on/at Tuesday, May 26, 2009

Everybody loves good food... And that's why Kailash Kitchen is a must for any non-veg lover... Kailash Kitchen serves the most delightful Tibetan food you can have at the most comfortable price you can get ever, in Chennai... Yes, Kailash Kitchen is quite a small restaurant... Four tables that seat four people at a time... But the dim lighting, the compactness and the ambiance of this little restaurant coupled with the genuine warmth of the hosts of this delightful haven leaves you wanting to return here more often...

Moving on to the food factor... Their chowmein(noodles) is unlike it's Chinese counterparts... It's devoid of that excessive oil content and has a distinct flavour of it's own... The Tib Style Chilli Chicken is another genuine treat for the famished wayfarer, because its a delightful break away from its conventional Chinese variant...

For those lovers of tandoori and barbecue variants of Chicken, they have their special deep fried chicken which is simply heavenly... Well marinated and well done with the right mix of grated onions soaked in the dishes core flavour, its... beyond words... And they've got your usual Momo's, Fried Rice variants, Ping Sha's and the likes... But I believe Kailash is an experience you should explore on your own...

A complete meal inclusive of a rice/chowmein and a side dish works out to 80-90 rupees... Throw in another 10 bucks and you get a nice lime juice to top it off... No, they've got no desserts... But step outside and to your left you have 'Cake Park' with its delightful assortments of pastries and cheesecakes...

Location: Opposite Chitra Apartments, Choolaimedu, Chennai.
Mob. No : 09884551113...
Holidays: Closed on all Mondays...

PS. Kailash Kitchen is not a snazzy high class joint, but more of an average common man type joint where they serve good food at a great price...

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Posted By Joseph John on/at Friday, May 15, 2009

So for all of you who didn't know, I've currently parked my base in Chennai... Friggin hot place to live in, with off the charts humidity... So how do you pick a neat place to live in? Well, I've already picked a place... It can pretty much shield me from the 'Chennai heat' without much air conditioning... But post-hunt, I stumbled upon a method... To gauge indoor heat bearability levels... In simple terms, it lets you know whether you get fried on the inside...

Now please note: if you stay long enough in the house, you can figure it out yourselves... But, this is for those people in a hurry... Or if you're general temperature sense has been shorted... That is, it's been affected by a drive in the AC or a walk beneath the sun.... Both can screw with your judgement... Kapish !!!

Now on to the method... It's simple really... All you need is a good hard solid chocolate... Leave it in the house for a day, when you first check it out... Next day, check whether your chocolate has turned all gooey... If it has turned gooey to the point it goes 'splsshh' as in more to the liquidish state... The heat is a tad bit too much, however if it happens to be squishy but not sticky and all softish, it's just about the best kinds of house you can get in Chennai...


For me, I pulled it off with a 'Galaxy' Bar... But I'm guessing any decent chocolate would suffice... Kinds of puts a whole new spin on the phrase 'Home sweet home', doesn't it...

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Posted By Joseph John on/at Saturday, May 02, 2009

It's been a while since I blogged... No surprises there...My exams are done... Thank god for that... I'm taking a break from Chennai... My works happening over the net and phone, my place of stay has changed (again) and now I'm back in my hometown of Cochin plotting how to stay on top of my game... Not exactly a game, but copywriting's not your average kind of work either... It's cutthroat, cutting edge and calculated... There's no place for mediocrity... To stay in, you've got to be f***ing damn good...

So how do you go about doing that? That's what's been eating at me since I got started with my break... People are constant food for thought in my line of work, observation being the grand daddy of all arts... Train stations, parks, cafes are all great places to pick up a thing or two about people... People watching is fascinating, but that's a thought for another day... Not to forget a heavy dose of books and ads (all types and all genres)... It's a great prescription, but it takes time... Impatience can be such a killjoy... You have this urge to move forward really fast until you realize you were born with legs, not wheels...

And there is of course the fact that any work you submit, you know you can outdo; given you had the time... We all have deadlines... Boohoo! But it's part of the game... However, as long as you remain dedicated and committed, you'll be seeing a lot more deadlines and a lot less dead ends... Time does make copywriting better, faster and easier... So for now, it's nothing but to lean on that age old adage "practise makes perfect"...

Jay, over and out...


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