Idle Ponderings... Passing Fancies... Lessons Learnt... Second Thoughts... Bursts of Inspiration... Thoughts in Motion...

JAY IN TRANSLATION



A BACKDOOR PASS TO
tH3 DeVioUS aND DiaBOLicAL MiND oF
a SiMpLE CoPYWritER

MAKING WAVES... WITH EVERY WORD... WITH EVERY BREATH...

Posted By Joseph John on/at Saturday, May 02, 2009

It's been a while since I blogged... No surprises there...My exams are done... Thank god for that... I'm taking a break from Chennai... My works happening over the net and phone, my place of stay has changed (again) and now I'm back in my hometown of Cochin plotting how to stay on top of my game... Not exactly a game, but copywriting's not your average kind of work either... It's cutthroat, cutting edge and calculated... There's no place for mediocrity... To stay in, you've got to be f***ing damn good...

So how do you go about doing that? That's what's been eating at me since I got started with my break... People are constant food for thought in my line of work, observation being the grand daddy of all arts... Train stations, parks, cafes are all great places to pick up a thing or two about people... People watching is fascinating, but that's a thought for another day... Not to forget a heavy dose of books and ads (all types and all genres)... It's a great prescription, but it takes time... Impatience can be such a killjoy... You have this urge to move forward really fast until you realize you were born with legs, not wheels...

And there is of course the fact that any work you submit, you know you can outdo; given you had the time... We all have deadlines... Boohoo! But it's part of the game... However, as long as you remain dedicated and committed, you'll be seeing a lot more deadlines and a lot less dead ends... Time does make copywriting better, faster and easier... So for now, it's nothing but to lean on that age old adage "practise makes perfect"...

Jay, over and out...


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2 comments:

Aleko the geeky bookworm said...

Does practise make perfect? I think it only makes better, and even "better" is relative... And why would you want perfection?

JaY... said...

Even the person who came up with that line knew perfect is relative... Think about it, the focus is practise!!! Lol... But yeah I get your point...