Idle Ponderings... Passing Fancies... Lessons Learnt... Second Thoughts... Bursts of Inspiration... Thoughts in Motion...

JAY IN TRANSLATION



A BACKDOOR PASS TO
tH3 DeVioUS aND DiaBOLicAL MiND oF
a SiMpLE CoPYWritER

MAKING WAVES... WITH EVERY WORD... WITH EVERY BREATH...

Posted By Joseph John on/at Tuesday, August 25, 2009

It's been a while isn't it ??? Since, I had a go at my blog... But then again, finding the time to do so has run pretty scarce... Working and traveling keeps me engaged most of the time... Not to mention the lack of a laptop, but that's a problem with a solution in the works...

On the agency front, work's been piling up... Working through it one stack at a time... Been entrusted with more responsibility at the agency... I'm now an Associate Creative Director... Woohoo... Even got a business card printed from the office... Id card to follow soon...

It's tougher now, knowing you've got solid responsibility to shoulder... Now, if the ship heads off course, you know it's because you didn't pull your weight... In the early copywriter days, you just did what you were told and that was that... Now you have higher ups to answer to, budgets to worry about, deadlines and media plans to put in place, media choices to worry about... It's definitely not easier at the top!!!

Maybe I should ask for a downgrade ???

Funny thing is 'Innovation' use to be such a great word... Now I'm getting to know first hand what innovation is all about... In advertising it actually means "Sonny, we don't have much money... So work your magic with what little we can give you"... Ain't that a reality check!!!


It's a covert name for below the line advertising like direct marketing, road shows etc, etc... Bleak as it may seem it too is fun, but it is harder work... It actually involves getting up from your desk and moving about... Whew!!!

Sure there's a lot of interesting terms in advertising that I still have to explore and rediscover... But 'innovation' was a decent start...


Anyways, toodles for now... I'm seriously running out of good thoughts to put down...

On a lighter note, I haven't seen a good movie in months... Need to remedy that soon... Any suggestions ???

---

    Get Feed Share on Digg Share on StumbleUpon Share on Delicious
Posted in

0 comments: