Idle Ponderings... Passing Fancies... Lessons Learnt... Second Thoughts... Bursts of Inspiration... Thoughts in Motion...

JAY IN TRANSLATION



A BACKDOOR PASS TO
tH3 DeVioUS aND DiaBOLicAL MiND oF
a SiMpLE CoPYWritER

MAKING WAVES... WITH EVERY WORD... WITH EVERY BREATH...

Posted By Joseph John on/at Monday, July 20, 2009

Courtsey: Bill Watterson


It's nearly the end of July... I know posts have been sparse in arrival... Apologies... But that's why I put that little twitter feed by the side, so you can peer into the trivial, mundane and stoic forecasts of my brain...

My brains been pretty much in overdrive these days... You know that point in a copywriters life when he's got very few works to show for and searching for the light... When, all that the portfolio would contain is but remnants of mediocre works from the college days... Those couple of start up ads that you did in your first workplaces and internships... The stage where he's frantically trying to get his act together... That's where I am right now... Trudging through the boundaries of the ordinary, picking my brains to come up with the extraordinary...

Yeeesh... I hate using the 'ordinary to extraordinary' type cliches... But sometimes, you just can't invent phrases at thought speed... Rather the speed at which a thought gives wings to an idea... Like fireworks they shine in all there glory, but only for a moment and then dissolve into a memory... Great ideas are molded from the moment, not the memories... Both are leagues apart... No matter how experienced you are in the business of writing never ever give up on the flow, because phrases can be invented like whenever... A tweak here or a synonym later your done... After all, you are in the business of dabbling in drivel... But your mojo muse, she either works in flashes, flashes that need fleshing out... Or she works long hours... And then all of a sudden, Poof !!! She's gone... It's either the 'muse is in' or 'the muse is out'...

So as far as my blogging muse goes she's been out of town for a while... Maybe cheating with her ex, who knows... But for now, she's back... And that's all that matters...

....

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